Design

Digital communication tailored to the German market for Graftgenix

We brought local campaigns, multilingual content and the online application experience together in a consistent brand identity.

Graftgenix

Client

Graftgenix

Industry

Hair Transplant & Healthcare

Year

2023

Category

Design

About the Project

Where things stood when we started

Reaching audiences who speak different languages in Germany meant presenting the services clearly for everyone. For Graftgenix we aimed for a digital structure that introduces the clinic, the team and the procedures and makes information easy to access.

Our Approach

How We Solved It

We prepared advertising plans by city and region. We shaped messages in different languages with a shared brand approach.

We presented the clinic, the team and patient stories with clean visuals. We completed the German, English and Turkish web experience with an application infrastructure that lets people request an analysis by uploading photos.

Work for Graftgenix

In Numbers

The Results

Communication Suited to the Local Market

Campaigns adapted by region and language.

Consistent Clinic Presentation

A shared visual language across social media and videos.

Easy Online Application

An experience that runs from finding information to requesting a consultation.

“It is the first time customers find the product on the shelf this quickly. The packaging really does its job.”

Melis Saba Cağlıyan

Founder, Graftgenix