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Strategy
Mimarsinan Sanat Evi growth strategy
We brought the spirit of art to digital for Mimarsinan Sanat Evi
Client
Mimarsinan Sanat Evi
Industry
Art & Education
Year
2016
Category
Strategy
About the Project
Where things stood when we started
Mimarsinan Sanat Evi is a centre that brings art education and original work together under one roof. The focus of the project was to present this many-sided structure in digital clearly and in keeping with the brand's aesthetic.
We developed a communication approach that keeps the brand whole while reaching people who want to join the workshops and people interested in the art pieces with different messages.
Our Approach
How We Solved It
We first separated education-focused and product-focused communication and built content and advertising plans suited to each audience. We put the workshop experience, the making process and the place of art in everyday life at the centre of the story.
We brought the professional shoots, video edits and social media designs together in a consistent visual language. On the web, we designed a user experience that makes it easier to discover the courses and reach the art pieces.
In Numbers
The Results
Consistent Brand Voice
Unified visual and verbal communication for social media and the web.
From Workshop to Screen
Content that highlights the making process and participants' experiences.
Integrated Digital Experience
A digital structure that brings education and products together under one brand.
