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Strategy
A digital brand experience that reflects Guilio Carlino's style
We bring the brand's character together with strategic communication, design that showcases the collections and a user-focused digital experience.
Client
Guilio Carlino
Industry
Fantasy Lingerie
Year
2026
Category
Strategy
About the Project
Where things stood when we started
In fantasy lingerie, the texture, cut and details of the pieces are key parts of the brand story. For Guilio Carlino we focused on a digital experience that reflects the character of the collections and makes the products easy to discover.
We address the way the brand expresses itself across strategy, design and technology together.
Our Approach
How We Solved It
We place personal style, design details and the distinctive character of the collections at the centre of the communication. We plan the brand voice, product presentation and digital touchpoints so that they complement one another.
On the design side we take a visual approach that highlights fabric, lace and pattern details. In technology, we focus on a clear, easy-to-use experience in which visitors can explore the products comfortably.
In Numbers
The Results
Distinct Brand Character
Consistent communication that reflects the style of the collections.
Design That Highlights the Details
A presentation that makes the texture and cut of the pieces visible.
Easy Product Discovery
A digital experience that helps visitors find what they are looking for.
