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Strategy
Digital communication beyond borders for When Clinic
We brought the “Digital Hospital” vision together with trust-focused communication, multilingual content and a web experience that makes the patient journey easier.
Client
When Clinic
Industry
Healthcare & Health Tourism
Year
2020
Category
Strategy
About the Project
Where things stood when we started
In When Clinic's international communication, the core need was to present its services clearly to patients planning treatment from afar. In telling the digital hospital story, we set out to make the whole process visible, from before treatment to after it.
Our Approach
How We Solved It
We prepared advertising and content plans based on the needs of the target countries. We brought patient stories, treatment processes and informative content together in a shared visual language.
With a mobile-first, multilingual web structure, we brought together the steps of exploring services, requesting information and booking an online consultation.
In Numbers
The Results
Shared Brand Voice
Consistent communication across digital and print materials.
International Communication
Content and advertising adapted to different markets.
Connected Patient Journey
A digital experience that runs from information to a consultation request.
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