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Strategy
A single, strong digital brand structure across two countries for Doctor İz Clinic
We redesigned the digital structure of Doctor İz Clinic, which operates in Türkiye and Syria in hair transplantation and medical services, by bringing technology, design and strategy together in one system. We moved the tone of voice of a brand serving different markets to a more holistic, trustworthy and scalable structure.
Client
Doctor İZ
Industry
Hair Transplant & Medical Services
Year
2026
Category
Strategy
About the Project
Where things stood when we started
For brands offering healthcare in more than one country, one of the most important needs is to maintain the same perception of trust and quality in different markets.
The core need for Doctor İz Clinic was to bring the services it runs in Türkiye and Syria together under a shared brand voice, make its digital communication more professional and give every point where patients meet the brand a more organised structure.
Conveying the hair transplant and medical services to different audiences with the right messages was also an important part of the strategy.
Our Approach
How We Solved It
We addressed Doctor İz Clinic's communication processes in Türkiye and Syria within a shared strategic structure.
By analysing the brand's communication needs in its different markets, we made the visual language, the content approach and the digital touchpoints more consistent. To present the hair transplant and medical services in a clear, trustworthy and professional way, we simplified the design system and, on the technology side, designed a structure that supports the communication and conversion processes.
As a result, although it operates in two different markets, the brand was positioned under a single, strong digital identity.
In Numbers
The Results
One Brand Voice in Two Markets
The communication processes in Türkiye and Syria were united under a shared visual and strategic structure.
A Stronger Sense of Trust
A more professional, clear and trustworthy communication system was created for presenting the hair transplant and medical services.
Scalable Digital Structure
A sustainable digital system was built in which technology, design and strategy work together, one that can be adapted to different markets and supports growth.
