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Strategy
Digital communication reaching the Chilean market for Esteluna
We brought Spanish content, local advertising campaigns and easily accessible application channels together in a shared brand identity.
Client
Esteluna Capilar
Industry
Hair Transplant & Healthcare
Year
2025
Category
Strategy
About the Project
Where things stood when we started
Reaching people researching hair transplants in Chile meant explaining the services clearly in the local language. For Esteluna we aimed for a digital structure that makes the clinic's approach visible and puts people looking for information directly in touch with the team.
Our Approach
How We Solved It
We planned campaigns for Santiago and other target regions. We covered patients' questions, the procedures and the clinic itself with Spanish content.
We presented patient stories and result images with consistent designs. We combined the mobile web experience with WhatsApp contact and online consultation requests.
In Numbers
The Results
Localised Communication
Language and campaign planning suited to the Chilean market.
Unified Clinic Presentation
A shared brand look across design and videos.
Direct Contact
Application channels that connect the search for information to the clinic team.
“Despite the distance, Sosyal XL worked like part of our team. The care they put into our content and communication, having understood our brand's voice, has been the most valuable part of our collaboration.”
Çağdaş Dinler
Founder, Esteluna
