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Strategy
Digital communication that strengthens the personal brand of M. Haluk Hatipoğlu
We brought professional experience together with informative content, a consistent visual identity and a digital infrastructure that makes applying easier.
Client
M. Haluk Hatipoğlu
Industry
Hair Transplant & Health Tourism
Year
2016
Category
Strategy
About the Project
Where things stood when we started
People researching hair transplants wanted to get to know the person who would perform the procedure and understand his approach. For M. Haluk Hatipoğlu's personal brand we aimed for a structure that explains the process, answers questions and supports direct contact.
Our Approach
How We Solved It
We shaped the communication around the questions people have before and after a hair transplant. We presented process explainers and patient results in a shared visual language.
We prepared message and form campaigns for both the domestic and international markets. We connected the mobile-friendly web infrastructure, photo-based analysis requests and centralised application tracking.
In Numbers
The Results
Consistent Personal Brand
Communication that keeps content and design unified.
Clear Process Explanation
Videos and posts focused on patients' questions.
Organised Application Tracking
An infrastructure that unites requests from different channels.
“Sosyal XL understood my approach to my work and reflected it carefully in my digital communication. It was a collaboration in which I could express myself properly and exchange ideas at every stage.”
M. Haluk Hatipoğlu
Founder
