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Strategy
Three specialities, one digital identity for Million Hair Aesthetic Dental Center
Different services meant different patient expectations. For Million Hair Aesthetic Dental Center, our goal was a digital structure in which each service can explain itself clearly while the clinic stays whole.
Client
Million Hair Aesthetic Dental Center
Industry
Hair Transplant, Dental & Medical Aesthetics
Year
2016
Category
Strategy
About the Project
Where things stood when we started
We prepared separate content and advertising plans for the hair, dental and aesthetics services. We designed campaigns that help people looking for information reach the clinic directly.
We presented patient stories and clinic introductions with consistent designs. On the website we separated the services while bringing message, form and consultation requests together in a shared tracking system.
Our Approach
How We Solved It
We designed a scalable logo and typography system inspired by architectural forms. We optimised every detail so that it stays legible even at small sizes.
We prepared a comprehensive brand guide covering colour, typography and usage rules, and refreshed the presentation, business card and project file templates.
In Numbers
The Results
Service-Specific Communication
Content and campaigns suited to each speciality.
Shared Visual Identity
A design approach that unifies the different services.
Centralised Request Tracking
An infrastructure that brings web and social media enquiries together.
“Sosyal XL helped us present our different services while keeping our brand whole. We are happy to work with a team that listens to our needs and owns the work from production to communication.”
Fatih Köse
Founder, Million Hair Aesthetic Dental Center
