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Strategy
Digital communication that conveys the expertise of Op. Dr. Murat Arıdoğan
We brought the doctor's experience to digital with informative videos, clear content and a consistent visual identity.
Client
Op. Dr. Murat Arıdoğan
Industry
Healthcare & General Surgery
Year
2025
Category
Strategy
About the Project
Where things stood when we started
People looking for information about general surgery wanted clear answers to their questions. We placed at the centre of the project a communication approach that reflects the doctor's professional experience and respects patients' concerns.
Our Approach
How We Solved It
We built the content plan around the questions patients ask most often. We presented the doctor's explanations of conditions and surgical procedures through short videos and informative posts.
We prepared visuals that make medical topics easier to follow. By unifying colour, typography and content layout, we created a consistent look across the social media accounts.
In Numbers
The Results
Clear Health Communication
A content structure centred on patients' questions.
Visible Expertise
Videos that convey the doctor's knowledge and approach.
Consistent Visual Identity
Designs that keep different post formats unified.
“Sosyal XL turned the information I want to share with my patients into clear, carefully made content. I am glad to work with a team that understands my professional approach and communicates so well.”
Op. Dr. Murat Arıdoğan
Founder
