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Strategy
A digital strategy that steers growth for Sarp Saç Tasarım
We brought brand positioning, advertising planning and customer loyalty together in a shared roadmap.
Client
Sarp Saç Tasarım
Industry
Dermocosmetics & Hair Care
Year
2018
Category
Strategy
About the Project
Where things stood when we started
For Sarp Saç Tasarım, which speaks to different hair care needs, the priority was clear communication that would bring its products to the right audiences. We addressed the whole process, from brand awareness to purchase, with a holistic strategy.
Our Approach
How We Solved It
Through market and competitor analysis we identified where the brand can stand apart. By matching the products to different hair care needs, we shaped the tone of voice and campaign priorities.
We built the advertising plan around the customer journey, from first encounter to purchase. With a loyalty approach that supports repeat purchases, we also included after-sales communication in the plan.
In Numbers
The Results
Clear Brand Positioning
Communication that conveys the value of the products clearly.
Integrated Advertising Plan
A structure that unites audience, product and campaign priorities.
Loyalty-Focused Approach
Customer communication that thinks beyond the first purchase.
“With Sosyal XL, how we tell our brand's story and which audiences we focus on became clear. Working with a team that understands our business and plans every step with us is very valuable to us.”
Ferhat Sarp
Founder, Sarp Saç Tasarım
