Türkçe
English
Español
Strategy
One brand voice across 5 countries for Turk Hair Institute
We brought advertising, content and web work adapted to the expectations of different countries together in a shared digital identity.
Client
Turk Hair Institute
Industry
Hair Transplant & Health Tourism
Year
2022
Category
Strategy
About the Project
Where things stood when we started
Communication reaching the USA, Germany, Türkiye, the UK and the Dominican Republic required understanding each market's language and expectations. Our goal was to respond to local needs while keeping the brand whole.
Our Approach
How We Solved It
We built separate targeting and content plans for each country. We presented patient stories, process explainers and before-and-after content in a consistent visual language.
We combined the multilingual web experience with online consultation and application tracking. We developed a structure that makes it easier for visitors to explore the clinics, doctors and service packages.
In Numbers
The Results
Localised Communication
Work adapted to the language and expectations of five markets.
Consistent Digital Identity
A shared look across social media, video and corporate materials.
Connected Application Process
Consultation via the web and request tracking with CRM.
“Sosyal XL understood our brand's vision and brought our communication in different countries onto a common line. Working with a creative team that takes ownership of our work and communicates well is very valuable to us.”
Mahir Özdemir
Founder, Turk Hair Institute
