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Strategy
One brand identity across different regions for Double Hair Center
We brought campaigns adapted to local markets, multilingual content and patient communication together in a shared digital structure.
Client
Double Hair Center
Industry
Hair Transplant & Health Tourism
Year
2016
Category
Strategy
About the Project
Where things stood when we started
Communication reaching Iraq, Morocco, Saudi Arabia, Kazakhstan, Russia and Ukraine meant managing different languages and expectations together. Our goal was to produce messages suited to each market while keeping the brand whole.
Our Approach
How We Solved It
We prepared campaigns in Arabic, Russian and the languages of the target markets. We built communication flows that make it easy to get information via WhatsApp and direct message.
We presented patient results with clean, consistent designs. We completed the multilingual web experience with online analysis requests and brought applications from different channels together in a centralised tracking system.
In Numbers
The Results
Market-Specific Communication
Content and advertising plans adapted to different countries.
Shared Brand Look
Design that stays unified even as the languages change.
Centralised Application Tracking
A communication infrastructure that unites messages and forms.
“Keeping the same brand line across different countries mattered to us. Sosyal XL reflected Double Hair Center's identity consistently while taking each market's needs into account. Their ownership of our work and their close communication mean a great deal to us.”
Yasin Güldü
Co-Founder, Double Hair Center
