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Strategy
We brought the international patient experience to digital for Dr. Özdemir Clinic
We presented aesthetic surgery and dental treatments with multilingual campaigns, patient stories and an integrated application infrastructure.
Client
Drozdemir Clinic
Industry
Aesthetic Surgery, Dental & Health Tourism
Year
2023
Category
Strategy
About the Project
Where things stood when we started
We prepared campaigns in the languages of the target countries. We explained the aesthetic and dental services through separate content and presented transfers, accommodation and interpreter support as part of the patient journey.
We brought patient stories and clinic introductions together in a shared visual language. We connected assessment requests made via the web, messages and forms to a centralised tracking infrastructure.
Our Approach
How We Solved It
We mapped the whole process end to end and developed a custom system that automates the repetitive steps. By integrating it with the existing tools, we eliminated double data entry entirely.
We set up live status dashboards for management and defined automatic alerts that trigger at critical thresholds.
In Numbers
The Results
Multilingual Brand Communication
Content adapted to patients in different countries.
Unified Service Storytelling
A presentation that explains the treatment and the travel.
Centralised Application Management
A structure that unites requests from different channels.
“Sosyal XL conveyed the services we offer our patients and the care we take throughout the process in the right voice. Planning our communication in different countries together and working with a team that is reachable at every stage is valuable to us.”
Mahir Özdemir
Founder, Drozdemir Clinic
