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Strategy
We brought the international patient journey to digital for My Hair Center
We brought multilingual campaigns, patient stories and the digital communication infrastructure together in a shared brand approach.
Client
My Hair Center
Industry
Hair Transplant & Health Tourism
Year
2016
Category
Strategy
About the Project
Where things stood when we started
Patients planning a hair transplant abroad wanted to understand not only the procedure but also accommodation, transfers and communication. We set out to present the experience My Hair Center offers as a whole and to make it easier to reach the clinic.
Our Approach
How We Solved It
We prepared campaigns suited to the language and expectations of the target markets. We complemented ads that encourage direct contact with content where patients can learn about the process.
We carried the clinic's atmosphere and patient stories into video content. We combined the multilingual website, contact forms and online analysis requests with centralised application tracking.
In Numbers
The Results
Multilingual Communication
Campaigns and content adapted to different markets.
Unified Brand Presentation
Design and videos that reflect the clinic experience.
Connected Application Tracking
A communication infrastructure that unites message and form requests.
“Sosyal XL understood the experience we offer our patients and reflected it in our digital communication. Being able to tell our brand's story consistently in different countries and working with an attentive team throughout the process is very valuable to us.”
Sadık Durna
Founder, My Hair Center
